Grow with Google
Grow with Google is a nationwide initiative which aims to create economic opportunity for all Americans by sharing free digital tools, training, and expertise. Google is partnering with community groups, local leaders and non-profits to bring workshops, in-person training, and one-on-one coaching to cities and towns across America.
We created the brand for the Grow with Google workshops across the U.S., highlighting each state where Google is bringing their services. The primary component of the identity system is bespoke illustrations, with an emphasis on localized city architecture, as well as important cultural and historical landmarks. Once we finalize the research and creation of each state’s illustration package, we apply our artwork to the larger established design system in order to produce multiple forms of deliverables; producing partner and paid media collateral for every event on the tour. Examples of such collateral include OOH billboards, newspaper, magazine, and digital ads, event materials, swag much more.
Geek Street Fair
The Geek Street Fair is an annual public event dedicated to highlighting the technology community and inspiring people of all ages to take interest in the fields of science, technology, engineering and math. Think of a traditional street fair, but replace funnel cakes and tube socks with virtual games, robotics and electronic tinkering.
We developed a localized set of custom illustrations for each of the 2016 participating cities, highlighting local monuments and architecture. The illustration style is echoed in a dense pattern of universal tech, art and street fair iconography.