At Selman, I work on a variety of creative projects. Below are a few examples.
Grow with Google NYC
The Grow with Google NYC Learning Center is a temporary educational space connected to Google’s office on 8th Avenue. The Learning Center offers all New Yorkers free digital skills workshops across a range of topics, 1-on-1 coaching, and community events.
Our team worked closely with Google’s partners to create an immersive experience for it’s visitors. I worked directly with our designers to concept & execute the creation of the custom NYC graphics package, exterior window graphics, photo-wall backdrop, and hand-painted interior motifs. The NYC illustrations also formed the backbone for all the print, digital, and OOH media created to promote the new Learning Center.
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Project Soli
Soli is a new sensing technology that uses miniature radars to detect touchless gesture interactions. Soli understands human motions at various scales: from the tap of your finger to the movements of your body.
I helped manage the creation and final production of the logo, which is inspired by the directorial movements that a maestro makes when conducting his or her orchestra – an apt metaphor in describing the power to more organically control a multitude of interactions with technology. You can now find Soli’s “motion sense” technology with the release of the Google Pixel 4.
World Cup 2018
The World Cup is a sporting event like no other, one which thrives off the accessibility and ubiquitous nature of football. Design Director, Anne Di Lillo proposed to commemorate the event with a design for each of the national teams. The entire Selman crew joined in the spirit and contributed illustrations. When it dawned on us that there were 32 team illustrations and 32 panels on a traditional ball, we had no choice but to create a custom Selman WC18 match ball and companion booklet.
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#MySuperG
For this year’s National Doughnut Day, we helped our friends at Google construct the “SuperG” with an assortment of tasty doughnuts! Be sure to follow along on Instagram, Twitter and Facebook for all the amazing #MySuperG concepts from around the world.
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Grow with Google
Grow with Google is a nationwide initiative which aims to create economic opportunity for all Americans by sharing free digital tools, training, and expertise; as well as offering free, in-person workshops and one-on-one coaching to cities and towns across America.
We’re spearheading the design department for the campaign, highlighting all 50 states by creating custom illustration assets for every state. We place emphasis on localized city architecture as well as important cultural and historical landmarks. We apply our artwork to the larger system, producing partner and paid media collateral for every event. Examples include OOH billboards, newspaper, magazine and digital advertisements, marketing & event materials, swag much more.
Bungalow
Bungalow is a bar and restaurant in Rockaway, New York. Bungalow, once devastated by Hurricane Sandy, was in need of an identity refresh that conveyed the authentic and approachable, community-based vibe of the establishment.
Having lived in Rockaway, I was super excited for the challenge. The identity pulls from classical nautical visual language employing simple shapes and bold blocks of color which combine with bold typography to invoke a comfortable and easy going feeling throughout. I worked as the project lead, managing the concept, creation, and production of Bungalow’s new look and feel.
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US Means All of Us
US Means All of Us is an initiative aimed at spreading the message of tolerance and love for the diversity of all people who truly make our nation great. Executive producer, Christopher Schroeder and I developed and proposed the campaign strategy, which initially focused on t-shirt sales to raise donations for the ACLU.
With a little bit of support and success, we were fortunate enough to extend the campaign and produced stickers, downloadable posters and a billboard above the Brooklyn-Queens Expressway, a stretch of road that services upwards of 170,000 vehicles a day.
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Disposable Film Festival
The Disposable Film Festival is an annual juried international festival of short films made using casual, lo-fi video capture devices like cell phones, point and shoot cameras, webcams, and inexpensive handy-cams.
In 2015, we wanted to create an identity that could be retrofitted and reused for years to come, so our designers constructed a custom typographic system of letterforms in various states of collapse and used them as the primary graphic elements in the brand system. I managed the design team from the creation of the initial rebrand, all the way through the continued evolution the festival’s theme year after year.
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Geek Street Fair
The Geek Street Fair is an annual public event held in major cities across the U.S., dedicated to highlighting the technology community and inspiring people of all ages to take interest in the fields of science, technology, engineering and math.
We developed a localized set of custom illustrations for each of the 2016 participating cities, highlighting local monuments and architecture. The illustration style is echoed in a dense pattern of universal tech, art and street fair iconography.
Harper’s Table
We created the brand for acclaimed Chef Harper Bradshaw, owner of Harper’s Table, a restaurant that proudly serves locally sourced Southern cuisine in the heart of Suffolk, Virginia.
We placed a heavy emphasis on materials and drew inspiration from the physical space. The mark itself is a table and chair, crafted to resemble both a maker’s mark and a branding iron. I helped facilitate the production of all materials necessary for the launch and ongoing implementation of the brand.
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Death of an Investigation
Editorial Design for The Village Voice
Designers: Katie King Rumford, Albert Chang
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Putting in Work for HRC
Editorial Design for The Village Voice
Designers: Katie King Rumford, Albert Chang
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Political Party Meltdown
Editorial Design for the New York Times
Designer: Katie King Rumford
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